About US

Strategic Innovation

As the business incubation arm of Toyota Financial Services (TFS), our vision is to innovate and grow new business opportunities for TFS. Our team of enthusiasts are always on the lookout for ingenuity in the automotive, financial, and mobility sectors. If you have a unique value proposition, whether directly or indirectly within our focus, we want to hear about it!



The DEC Network's BIG Pitch powered by Strategic Innovation

The Big Pitch, a high energy pitch contest, was held at Toyota Headquarters. Business owners from around the Dallas-Fort Worth metroplex arrived to share their business story, goals, and plans to compete for the grand prize that would boost them and their startup on to the next level of success. 

Range anxiety. Consumer confidence in EVs going the distance is key to phasing out gas and diesel

For well over a century, development of our transportation infrastructure has been dictated by vehicles powered by internal combustion engines (ICE) and fossil fuels.